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Posted on May 16, 2013 by admin

Starbucks: How NOT To Sell A Coffee Maker

In my neighborhood Starbucks (as, I assume, in many others) they are promoting their Verismo coffee maker, a pod brewer that delivers single cups of coffee. I’ve walked by the display a hundred times, no doubt – it’s positioned at the entry to the …
http://www.forbes.com/

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