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Posted on March 8, 2013 by admin

Starbucks Brand Loyalty Keeps It Ahead Of The Artisanal Coffee Movement

“Starbucks stands for coffee; it’s converted that into an experience,” Raghubir said in an interview with The Huffington Post. “People really have [gotten] to know Starbucks as the quintessential coffee shop, where they can sit and be welcome over a …
http://www.huffingtonpost.com

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